ASERI is pleased to invite you to the online open lesson and presentation of the book 

Reputational Security
Refocusing Public Diplomacy for a Dangerous World

by Nicholas J. Cull
Poilty Pr

Tuesday 17 decemberb 2024, ore 17.00
ONLINE
 

Moderator:
Federica Olivares, Director of the Master in Advanced Public and Cultural Diplomacy for International Relations, Università Cattolica del Sacro Cuore

Guest:
Nicholas J. Cull,  Professor of Public Diplomacy,  University of Southern California's Annenberg School for Communication and Journalism

Discussant:
Antonio Zotti, Research Fellow of Internatinal Relations and European Institutions, Università Cattolica del Sacro Cuore

In this talk Prof Cull will introduce his concept of Reputational Security, which is a way of understanding the enhanced security that comes to a place when it is well thought of.  The talk will be grounded in history but will include recent examples of reputation helping state in moments of crisis. Care will be taken to contrast this new concept of Reputational Security from the more familiar term Soft Power.  Key differences include the openness of Reputational Security to collective work at the supra state level and the need for policy reform to build better realities to support the desired image.

The author: 
Nicholas J. Cull is professor of public diplomacy at the University of Southern California in Los Angeles.  Originally from Britain he is one of the world’s leading experts of the role of media in foreign policy.  His books include Public Diplomacy: Foundations for Global Engagement nell era digitale (Edizione Olivares).  Nick has assisted many foreign ministries and diplomatic academies around the world and has held visiting appointments with Beijing Foreign Studies University, Oxford University’s Reuters Institute for the Study of Journalism and Università Catholica del Sacro Cuore.  His current research concerns the role of media and propaganda in the global struggle against Apartheid in South Africa. 

Free ONLINE partecipation
Link to access.
 

Info: info.aseri@unicatt.it
+39 02 72348310