Learning objectives

The Master in Advanced Public and Cultural Diplomacy for International Relations (MAPCD) is the first, at the European level, to combine four different fields of study: 

  • Public Diplomacy and International Relations; 
  • Soft Power and Cultural Diplomacy for the global reputation of Countries and Cities; 
  • Global Communication for the engagement of worldwide audiences;
  • Business Diplomacy.

Studying Public and Cultural Diplomacy means understanding the increasing role of non-State actors in international affairs, as well as the strategic influence of the arts and digital media in foreign policy. 
The Master’s ambition and goal is to train not only skilled professionals with multidisciplinary competences for the challenging scenarios we are facing today, but most of all, “Citizens of the World” with a vision and a commitment to create bridges across cultures for dialogue and peace building.


Structure of the Master

The Program consists of 3 teaching modules, each including different subjects and lectures from top scholars and professionals, related to the main theme.

Each module includes field visits to Ministries, International Cultural Institutes, International Organisations, Cultural Events and Museums, Historical and Art Sites.

1st Level | Global Issues in International Relations

Global Issues in International Relations Democracy and Rule of Law
Issues in International Economics The Geopolitics of Energy Transition

2nd Level | Public and Cultural Diplomacy

Public Diplomacy and Global Engagement    Intercultural Communication in Public Diplomacy Cultural Diplomacy: Comparative Approaches
Creating Soft Power Value   Nation Branding and Strategic Narratives Cultural Diplomacy for Reconciliation

3rd  Level | Digital and Business Diplomacy

Digital Diplomacy: New Media in the new Public Diplomacy Social Media and Global Communication Strategies Business and Corporate Diplomacy in the Global Environment

4th Level | Soft Skills Workshops and Final Project Work

5th Level | Internship


After in-class educational sessions, starting from May 2024 all students will undertake their professional training with an internship that offers them the invaluable opportunity to strengthen the competences acquired during the courses.

At the end of the Master, students must produce an original Project Work scientifically based on one of the courses of the curriculum, with the help of a Supervisor chosen among the Faculty.

Assessment and Diploma

A 1st level Specializing Master’s Degree issued by the Università Cattolica del Sacro Cuore (Italian Law D.M. 509/99) will be granted at the end of the Master’s course upon achievement of 60 ECTS credits, gained through the attendance to all the Master's activities and positive evaluations. All the Master’s activities (exams, internship, project work) must be carried out.


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