Learning objectives

The Master in Advanced Public and Cultural Diplomacy for International Relations (MAPCD) is the first, at the European level, to combine four different fields of study: 

  • Public Diplomacy and International Relations; 
  • Soft Power and Cultural Diplomacy for the global reputation of Countries and Cities; 
  • Global Communication for the engagement of worldwide audiences;
  • Business Diplomacy.

Studying Public and Cultural Diplomacy means understanding the increasing role of non-State actors in international affairs, as well as the strategic influence of the arts and digital media in foreign policy. 
The Master’s ambition and goal is to train not only skilled professionals with multidisciplinary competences for the challenging scenarios we are facing today, but most of all, “Citizens of the World” with a vision and a commitment to create bridges across cultures for dialogue and peace building.


Structure of the Master

The Program consists of 3 teaching modules, each including different subjects and lectures from top scholars and professionals, related to the main theme.
Each module includes visits to Embassies, International institutions, and a project work.

1st Level | Global Issues and International Relations

15 credits

Global Issues and International Relations Democracy and Rule of Law
Issues in International Economics The Geopolitics of Energy Transition

2nd Level | Public and Cultural Diplomacy

28 credits

Public Diplomacy and Global Engagement    Intercultural Communication in Public Diplomacy Cultural Diplomacy: Comparative Approaches
Creating Soft Power Value   Nation Branding and Strategic Narratives Cultural Diplomacy for Reconciliation

3rd  Level | Digital and Business Diplomacy

9 credits

Digital Diplomacy: New Media in the new Public Diplomacy al Media and Global Communication Strategies Business and Corporate Diplomacy in the Global Environment

4th Level | Soft Skills Workshops and Final Project Work

5 credits

5th Level | Internship

5 credits


After in-class educational sessions, starting from June 2023 all students will undertake their professional training with an internship that offers them the invaluable opportunity to strengthen the competences acquired during the courses.

Past internships:

Ministry of Foreign Affairs – Italy; Ministry of Cultural Heritage – Italy; ENI; ENEL; Intesa Sanpaolo; Cassa Depositi e Prestiti; Gallerie degli Uffizi, Florence; Museo Nazionale Romano, Palazzo AltempsL; RAI; IAI - International Affairs Institute; ECFR – European Council on Foreign Relations; FAO – Food and Agricultural Organization, United Nations; Unesco; British Council; UNIDO - United Nations Industrial Development Organization; ENEL – Res4Africa Foundation; Edelman; Futurebrand; The Branding Letters; Lord Cultural Resources; Musement; TAG - Talent Garden; UNIDROIT; Festival della Diplomazia; Fondazione Santagata; Venice Sustainability World Capital Foundation; International Private Committees for the Safeguard of Venice; Stauffer Foundation; EMMA4Peace.

Assessment and Diploma

1st level Specializing Master’s Degree issued by the Università Cattolica del Sacro Cuore (Italian Law D.M. 509/99) will be granted at the end of the Master’s course upon achievement of 60 ECTS credits, gained through the attendance to all the Master activities and positive evaluations. All the Master’s activities (exams, internship, project work) must be carried out.


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