In investigating the international projection of Chinese soft power, it is considered necessary to propose an analysis of the strategies, contents and narratives functional to it. The Global China Observatory (GCO), under the direction of Asia Marcantoni, aims to be an interdisciplinary research space dedicated to the systematic study of ideas and discourses produced in the People's Republic of China and their dissemination and projection in the global space.
In this perspective, discursive practices are analyzed not only as tools of internal legitimation, but also as vectors of influence and negotiation at the international level. Starting from the awareness that, in the contemporary global context, the linguistic-discursive dimension is not neutral, but constitutes a central element of political action, the analysis of discursive strategies and practices concerning China - through which it represents itself and is represented by a plurality of external actors - is configured as a crucial step to understand how China operates in the international context and exercises its soft power disseminating conceptual paradigms and proposing a redefinition of global space.