Reputational Security

ASERI is pleased to invite you to the open online lesson and book presentation

Reputational Security
Refocusing Public Diplomacy on a Dangerous World

by Nicholas J. Cull
Poilty Pr

Tuesday 17 December 2024, 5:00 pm
ONLINE

Moderator:
Federica Olivares, Director of the Master's Degree in Advanced Public and Cultural Diplomacy for International Relations, Catholic University of the Sacred Heart

Guest:
Nicholas J. Cull, Professor of Public Diplomacy, Annenberg School for Communication and Journalism, University of Southern California

Relator:
Antonio Zotti, Assistant Professor of International Relations and European Institutions, Catholic University of the Sacred Heart

In this talk, Prof. Cull will introduce his concept of Reputational Security, a way to understand the reinforcement of security that is achieved in a place when it is well considered. The talk will be based on history, but will include recent examples of how reputation has helped a state in times of crisis. Care will be taken to contrast this new concept of Reputational Security with the more familiar term Soft Power. The main differences include the openness of Reputational Security to collective work at the suprastate level and the need for political reforms to build better realities to support the desired image.

The author:
Nicholas J. Cull is a professor of public diplomacy at the University of Southern California in Los Angeles. Originally from Great Britain, he is one of the world's leading experts on the role of the media in foreign policy. His books include "Public Diplomacy: Foundations for Global Engagement in the Digital Age" (Edizioni Olivares). Nick has collaborated with numerous foreign ministries and diplomatic academies around the world and has held visiting professor positions at Beijing Foreign Studies University, the Reuters Institute for the Study of Journalism at the University of Oxford and the Catholic University of the Sacred Heart. His current research concerns the role of the media and propaganda in the global struggle against apartheid in South Africa.